Plant Snap App

I was brought on board as a freelance contributor with the primary responsibility of shaping the design principles and artistic direction for Plant Snap, an app dedicated to nurturing a community of plant enthusiasts. This app empowers users to effortlessly identify plants, access comprehensive care instructions, and partake in a marketplace for unique botanical treasures.

In my role, I played a pivotal part in developing the entire spectrum of branding assets, encompassing illustrations, color palettes, typography choices, UI guidelines, and a bit of motion design.  These assets were intended to serve as a reference point for the team, ensuring a unified and captivating visual experience.