Team
FIFA Ultimate Team 2017
Role
Interface Designer
Skills
UI/UX Design
UI Art
Partner/Stakeholder Engagement and Alignment
Crafting User Experiences while maintaining the brand and the artistry of FIFA Ultimate Team.
As a UI Designer at EA Sports, I played a pivotal role in enhancing the user experience of FIFA Ultimate Team (FUT). My primary responsibility was to craft visually compelling and intuitive user interfaces that fit the tone, brand and ultimately immerse players in the world of FUT. I collaborated closely with cross-functional teams, including game designers and developers, to translate their ideas and concepts into interactive, aesthetically pleasing designs. Whether it’s designing dynamic menu screens, crafting engaging in-game overlays, or ensuring seamless navigation through the Ultimate Team mode, I strived to create a seamless and captivating user journey for passionate FIFA fans.
